Tuesday, June 24, 2014

REBOOT V. 2.45.35.24. Beta!

If you're gonna do something do it right. Makes enough sense. If something does what its supposed to and does it satisfactorily there is generally no need to improve upon it and it can be left alone to serve its purpose until progress eventually renders it obsolete. Well apparently this way of thinking itself has become obsolete. Nothing works, nothing has been done right, and everything needs to be updated, rebooted, and remade. As it turns out everything ever made is laughably inadequate and needs to be redone. Advertisers have actually turned this into a selling point. Take Dominoes for instance their big marketing campaign has centered around on how awful their food was and now they're making good on it by revamping the recipe. Hollywood has done the same thing and has even coined a cute new marketing term for taking something they just fucked up the first time and slightly improving upon it. They call it "rebooting". As it turns out a number of movies they spent millions making and even millions more convincing us to see actually sucked ass and they have come to terms with this and decided to "reboot" these titles in the hopes that this time it can be done right! I'm sure there's no possible way 5 to 10 years from now they'll be "rebooting" the reboots that happened to suck just as bad as the originals. Where did this ploy of making things and deciding they were shitty and needed to be redone for a handsome profit come from? My guess is Microsoft which has been making dysfunctional crap for years, got it right once (XP) and decided to "upgrade" only to come out with something worse. Now everything they make requires constant updates and upgrades cause apparently it wasn't right the first time, but by god that didn't stop them from selling it and my guess is it never will. So if there's one thing we've learned over the last two decades there is far more long term reward in doing something half-assed. That way when you admit it sucks come along and fix people will somehow mistake your laziness, greed, and negligence for integrity.

No comments:

Post a Comment