Star Wars: The Bullshit Strikes Back

The movement to boycott the new Star Wars is a marketing stunt. I am so confident of this I didn't even bother gathering any evidence to support this claim. Think of this though what has been getting people to talk about movies lately? 

Contrived controversy of course! 

Mad Max Fury Road was a fantastic display of the kind of buzz a movie can generate when people center it around arguments about gender norms and identity. That is probably why the director reportedly brought in some sort of feminist intellectual as a consultant. It added another layer to the contrived controversy. Holywood knows no one gives a shit about professional critics anymore.

 Everyone is interested in their own opinion and talking about it on the internet. A question like is "Fury Road" feminist or not is a way for people to develop an opinion on something they haven't even seen.

Did Star Wars need the marketing boost? No, probably not but this is a relatively cheap and easy stunt to pull off so why not?