Thursday, August 7, 2014

Rebooting A Dead Brand

Hey, want a good way to start selling some of those tracks from artists whose fan base is starting to well..die off? Well, here's an idea make a biopic about them! A number of studios have announced their intent to release a number of biopics the vast majority of which are about famous dead musicians. Most notably James Brown and Jimmy Hendrix. Alright fair enough two phenomenal performers who had an undeniable impact on music, but how much do you want to bet that both stories include a poor kid with big dreams, a meteoric rise to fame, substance abuse problems, and relationship difficulties? You can be sure of this, because this is how EVERY BIOPOIC ABOUT MUSICIAN GOES! They both clearly had interesting lives, but how many times does this story need to be told? How badly strapped for ideas, or just how lazy are these studio execs and writers that they think it's ok to keep making these movies? Well, here's a hint every year a new movie about a friends with benefits arrangement that gets complicated by romantic feelings is made every year. All they do is change out the sexy flavor of the month celebrities. Ok, instead of Natalie Portman we'll put in Mila Kunis this time "she's so hot right now! She's this year's Natalie!" And that ideas taken from an episode of Seinfeld. That's just an example.
 I haven't researched this claim, but its probably safe to say the studios that are producing these films have a financial interest in whatever record company that owns the rights to the works of Hendrix and Brown.
 Two names that when combined sound like the name of a south side law firm now that I think about it. This is just another way of "rebooting". They're rebooting the brands of Jimmy Hendrix and James Brown. As soon as these movies hit theaters you will see the sales of Brown and Hendrix tracks surge. Also,I'm sure the actors will make great fodder for the annual commercial dressed up to look like an awards ceremony.
This is a glorified commercial thought up by some of the most cynical minds in advertising. Oh, We can also look forward to some article of clothing worn in the movie being obnoxiously integrated into peoples day to day attire. Every yuppie asshole is going to look fuckin rad with a tie-dyed scarf around the neck!

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